Are you putting off parking lot repairs to save money? If so, it could be costing your company a lot more than routine upkeep ever would. 

Why? Your parking is more than a space for your customers to park. It is a first impression, and a reflection of your business’s professionalism and commitment to safety. Faded markings, potholes, and cracks can not only impact customer confidence but also expose your business to costly safety and liability risks.

At Sunrise Asphalt, we understand the importance of having a well-maintained parking lot. In this article, we’ll uncover some of the hidden costs and steps your company can take.

THE POWER OF FIRST IMPRESSIONS

You’ve probably heard the saying, “You only get one chance to make a first impression.” Your company’s parking lot is no exception.

Often, the parking lot is a customer’s first impression of a business. Pulling into a parking lot that looks neglected and rundown can make some customers second-guess your professionalism. They may wonder if the company itself is disheveled and choose to take their business elsewhere.

Keeping your parking lot well-maintained, with clear markings and free from cracks and potholes, can help your company build trust with new clients. It sends the message that you take pride in your business and pay attention to detail.

SAFETY AND LIABILITY RISKS

Failing to make necessary parking lot repairs can also be a liability. If someone trips and falls because of uneven pavement, potholes, or cracks, your company could be hit with a lawsuit. Unsafe pavement conditions can also damage vehicle tires and cause crashes.

In fact, a Zipdo survey found that falls, trips, and slips account for roughly 35% of parking lot injuries. It also found that tire blowouts and crashes caused by potholes or inadequate maintenance accounted for approximately 12% of parking lot accidents. 

The same survey also revealed that the average pedestrian-involved parking lot accident resulted in injuries that cost more than $35,000 in medical expenses.

Furthermore, the Americans with Disabilities Act (ADA) requires that businesses provide accessible parking spaces. Noncompliance could result in fines and lawsuits. 

If your parking lot is a safety hazard, the potential costs of fines and lawsuits could far exceed the cost of any parking lot repair.

IMPACTS OF HARSH CLIMATE

Arizona’s harsh climate can take its toll on asphalt. Failing to keep up with parking lot repairs can turn minor cracks and potholes into much larger, more costly projects.

Arizona’s intense heat and UV exposure can accelerate the aging of asphalt, leading to the development of cracks. Dust and debris that collect on the pavement can also lead to premature deterioration.

And while Arizona is generally hot and dry, occasional intense rainfall does occur. When it does happen, this can worsen cracks and potholes, especially if there’s inadequate drainage.

PAVEMENT LONGEVITY 

Addressing minor parking lot repairs before they escalate into bigger issues can also extend the longevity of your pavement. It can save your business a lot of money in the long term. To help extend the lifespan of your investment, consider the following preventative measures:

  • Regularly inspect the asphalt for any signs of damage and deterioration, such as cracks.
  • Ensure there’s proper drainage to avoid any water buildup.
  • Promptly repair any cracks, potholes, or any other signs of deterioration before they become more significant problems. 
  • Apply a protective sealant, such as seal coating, to the asphalt’s surface to help protect against environmental damage.

SEAL COATING

To help slow the damage caused by water, oil, and UV rays, consider seal coating. 

Seal coating is the process of applying a layer of protection-based oil to the surface using either spraying, a squeegee, or a brush. It can restore the asphalt’s moisture and help reverse oxidation. Key advantages of seal coating include:

  • Prevents chemicals from seeping into pavement.
  • Protects against harsh UV rays.
  • Helps prevent water penetration during heavy rainfalls.
  • Improves the aesthetic appeal of the parking lot.
  • Extends the lifespan of the pavement, saving you money in the long term.

Depending on the amount of traffic and the condition of the pavement, seal coating should be applied every two to three years.

NEED PARKING LOT REPAIR? WE’RE HERE TO HELP

Don’t let unaddressed parking lot repairs impact the success and profitability of your business. Sunrise Asphalt is here to help. We have the expertise to properly fix cracks, potholes, or other repairs your parking lot may need. We can also provide seal coating services to extend the life of your asphalt. Contact us today!